Connect’s Pay Up! Campaign

When Connect – the union for professionals in communications – came to us to help brand a forthcoming campaign dealing with inconsistencies in the pay structure at BT our first task was to come up with a campaign slogan. Having looked into the issues involved it seemed there was a duel aim to the campaign – on one hand there was a general request for pay rises and on the other it seemed there were raises that had been promised but never fulfilled. Because it could apply to either issue Pay Up! was settled upon and we developed a series of campaign materials using the slogan as the main graphic.

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Brochure Print campaign leaflet stationary design

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